Television committed to serve South Asian communities in North America.

Programming
   
Through a well-developed programming system, TV-EAST intends to make them aware of the fact that their individuality as a South Asian community depends on having conformity with traditional principals and realization of their cultural identity.
TV-EAST will acquire some programs from Pakistan, Bangladesh and West India whereas some of them will be produced within USA.
Most of the programming will be broadcasted during the daytime (9am - 6pm) and (10am - 6pm).
From 6 pm to mid night, most of the programs aired by TV-EAST will be locally produced and will address local issues of common interest. This will be comprised of community discussions, news & events, talk shows & interviews, business development advice and youth counseling.
TV-EAST will also promote artists, scientists, doctors and professionals from various disciplines of life who could be a guiding source for youth.
There will be a special coverage to existing business profiles to help upcoming entrepreneurs and startup companies.
TV-EAST plans to feature a blend of talk shows, dramas, cartoons, documentaries and religious shows targeted at the 6 million to 8 million Muslims living in the United States and Canada, about 2.3 million households.
The programming would address cross-cultural issues such as children of immigrants growing up in the United States, changes to immigration law since Sept. 11, and question-and-answer sessions with scholars. The channel will be broadcast from a NYC based studio.
Cartoon animation serials, Barney/Sesame style educational show, Quran lessons, Animated Quran stories and fables. Animated Islamic history stories. Basics of Islam and prayers for children.
   
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